Daniel Goleman, best-selling author, brings his invaluable behavioral insights to our most urgent dilemma: how to halt environmental catastrophe.
What’s required, Goleman believes, is ecological intelligence, which he defines as understanding the “hidden web of connections between human activity and nature’s systems, and the subtle complexities of their intersections.”
More concretely, Goleman encourages readers to learn about the many invisible threats to our health and the health of the environment caused by product manufacturing. Wisely focusing on the one element we can control, what we purchase, Goleman calls for higher “green” standards and “radical transparency” regarding how products are made.
According to Goleman, "When it comes to the full costs of ecological ignorance in the marketplace, we endorse the vital lie what we don't know or can't see doesn't matter. In fact, our indifference to the consequences of the sum total of what we buy and do, and our unexamined habits as consumers, drive a vast number of threats to the environment and to health."
An enlightening foray into industrial ecology reveals how new forms of analysis determine precisely how the manufacture of such disparate items as toys, shampoo, and paper contributes to natural resource depletion, chemical pollution, and global warming. Brimming with intriguing, useful, and galvanizing information, this is an exceptionally sharp, innovative, and realistic approach to raising the demand for environmentally safe merchandise.
The main thrust of the book is that people can only make good decisions if they have good information to base their decisions on.
“A convincing case that information alone–provided that it’s easy for shoppers to access–can spur an ecological revolution.”
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